Description
DEAR ASALI
Peace and blessings
Kelwynn came to me with a vision and strategic outline to bring ACAC’s marketing and community engagement into the digital age. The primary objectives he outlined for his department in our initial conversations consisted of building a robust system to better coordinate outgoing program messaging and content; create digital strategies to automate and monetize across all internal and external platforms; continually target and engage audiences, community partners, and sponsors; and increase membership.Â
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Consider this a short demonstration of how these objectives can achieved online through strategic planning, connected workflows, adaptable programming, and proper action planning. All parts are vital to achieving organizational goals and being able to deliver tangible solutions and support systems to the community.
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ENJOY THE SHOW → #WE #LIFE #BRAND #ART
NOT SELF MADE → THANK YOU
THE BRAND IS ART
USE ART, CULTURE AND BRANDING AS A SINGLE UNIT TO PROVIDE A complete EXPERIENCE ONLINE 24/7
UNIFY $$$
SIGNAL THE PEOPLE
12.01.21-12.01.22
Let The Art, Artists & The Community Tell The Story Of A Great Institution
Overhaul primary ACAC website to be more outward and community facing in support of building a better engagement mechanism.Â
The overhaul & optimization of online platforms and properties will allow ACAC to engage audiences 24 hours a day → 7 days a week
The Online Position Is Targeted But Always Supported By Or In Support Of Other Organizational Positions
The Artists
The Ambasadors
Provide digital platforms where the Artists become a part of the main institutional storyline through programs aimed to move initiatives into communities. Provide artist with the space to tell their stories and build an audience that will appreciate authenticity.
Art In Action
Outward facing programs like Kelwynn’s proposed Art in Action Initiative provide a highly visible platform for reaching deep into local, regional, national or international artist communities to create a steady stream of sourced content and artwork that can be utilized to focus institutional messaging and serve as catalyst to movements.
The Exhibitions
Tease all exhibitions online by including an abundance of information that helps shape the narrative; Allow the audience to dive deep into the scope of featured exhibitions; Provide the first point of engagement between the artists community and the audiences that seek connections through art.
The Programs
Continue to deliver to the community but make sure to cover all programing from various angles to extract content, information, and resources that will help build better better engagements and assist with program growth.
The Initiatives
Utilize initiatives to provide the brand’s voice and build content that supports the online engagement.Â
Lead, Learn, Teach & Inspire Us.
Use all online and digital properties and platforms to support, grow, and sustain organizational movement. Continually adopt, adapt, and leverage technologies to bring in new audiences and keep current audience motivated.
WELCOME TO THE [ARTIST LOUNGE]
THE
LANDING
We control our full narrative. To help amplify the voices of young creatives and bring about social change in our communities through artistic expression we’ve launched the [Artist Lounge]. Consider the [Artist Lounge] an adaptable, multi-media digital platform that remains active at all times and can be used to engage current and new audiences, build alliances, and promote commerce (shop, memberships, etc) across the entire organizational footprint.
Click the button above to launch a demo of the [Artist Lounge]. The website you are about to view does not represent the end product but will serve as a basic demonstration of how to creatively display multimedia artworks online to support dynamic engagement points such as programing, fundraising, e-commerce, sponsorship and membership drives. On the next page enter the username (freegallery) and password (weare1gallery$ALL) listed. Look and scroll for buttons and prompts to navigate.
The Connection
My primary function would be to build, deploy, and connect online resources between departments, initiatives and programing to ensure active participation amongst all parties involved and to provide adequate reach into spaces that help increase ROI and strengthen the movement.
This Is Who We Are & Exactly Why You Should Support Us.
Use the annual report to tell the complete ACAC story through art and the artists, supporters and community members who were there all year long. Allow the pages to shape a clear narrative. Extend the use of the report by providing engagement points and other interactions that will drive revenue.
The News ---> Letter tO THE PEOPLE
Turn the current ACAC weekly newsletter into a full news and opinion portal that champions the organizations causes, initiatives, and program agendas.
#1
Long form content that is extended from weekly newsletters and served online through an organized information portal.
#2
Opinion pieces from executive staff and others leaders to support core causes and initiatives.
#3
Carry news and information from the community that won’t get covered on main stream media platforms
#4
Provide content that is exclusive to ACAC and repurpose content from social media to increase viewership to support monetization. Â
THE NEWS
Letter To The People ---> Community advocacy, information and artistic expression in action presented by ACAC
The Road To Social Justice
We can build the road to full justice for our communities by embracing an all-hands-on-deck approach to content delivery. The content supports the narrative and we engage the audience with captivating information that is relevant to sustainability and growth.
Be As Loud As You Need To Be... It's Your Platform.
Signal The People. Move The Crowd.
Move The CROWD
The Extensions
Build automated online tools to better serve clients looking to book ACAC venue spaces.
The Future
Digital platforms change rapidly. Here are some integrations that should be considered and adapted into an online engagement plan in the near future. It will be important to understand emerging technologies and begin to craft deployment strategies now.
- Creative applications for NFT (non-fungible tokens) and cryptocurrencies to underwrite soul-cial justice initiatives and other institutional programming.
- Engagement in the Metaverse and beyond
- Understanding the benefits and structures of DOAs (Dencentralized Autonomous Organizations)
THE DELIVERABLES
- Overhaul of primary ACAC website (www.ashenola.org) to deploy a new robust online user experience that will serve as the organization’s primary engagement mechanism;
- Development of robust e-commerce solutions
- Development and deployment of the [Artist Lounge] website and connected system applications to support viewing and interaction with content, digital artwork and other programmed information;
- Development of newsletter templates and connected content workflows for collateral recall and engagement across programs and platforms;
- Development and deployment of web-based applications and/or landing page(s) to support digital interactions, booking, and other online engagements for ACAC property ventures;
- Annual, on-demand maintenance, content updates, and related support services to ensure websites, applications and other connected online/digital properties are functioning in accordance with engagement plan and system protocols.
WE HUNT GATHER AND TRAP FOR THE COMMUNITY. ALL LOVE.
$2500/month
All deliverables and you'll have a system that will allow for engaging audiences everyday, all-day.
Somewhere In Between
Let's work. Losing is not an option. The people need us.
$4500/month
+ We spread love to communities to ma peace and googlcommunity love that will assites other ins
OR REDEFINE REPARATIONS
EITHER WAY WE WIN
WE WANT OUR $$$
WE WANT OUR $$$
Additional information
| Weight | 500 lbs |
|---|---|
| Dimensions | 70 × 500 × 700 in |
| Size | L, M, S |
Shipping & Delivery
WHAT IF
KOOL HERC DISCOVERED HIP HOP & THEN TOOK CONTROL OF THE BRAND WHILE GIVING INTEREST TO THE DJs, MCs & SUPPORTERS THAT WERE WILLING TO HELP HIM BUILD HIS NEW THING?
GOING FORWARD --->THIS IS HOW WE MOVE ---> THIS IS HOW WE SECURE THE BAG FOR THE GREATEST MUSEUM IN THE WORLD.
HERE IS WHAT I KNOW TO BE TRUE: 1. HIP HOP IS A CONTACT SPORT 2. WE DON'T BEG FOR SHIT 3. BILLIONS OF PEOPLE AROUND THE WORLD LIVE THROUGH THE CULTURE OF HIP HOP DAILY 4. CORPORATIONS FROM AROUND THE GLOBE HAVE & ARE CONTINUALLY PROFITING FROM THE EXISTENCE OF HIP HOP.
$$$.
POWER.
RESPECT.
THE HIP HOP PROJECT PART ONE
THE ROADMAP ---> FLEX POWER. RAISE FUNDS.
$1 FOR YOUR FAVORITE HIP HOP SONG.
SCOPE → Deploy a highly visible, yet cost-effective fundraising campaign to secure funding for the Universal Hip Hip Museum (UHHM)Â
SUMMARY → Call to action EVERY fan and contributor of Hip Hop as well as brands and corporations that have directly benefitted from the culture of Hip Hop to be a part of a massive effort to raise funds that can be allocated for UHHM build, future endowments, and other programs going forward.
THE ACTION --->
VOTE ---> YOUR FAVORITE HIP HOP SONG ---> $1 ---> GOES TO UHHM ---> FOR THE FUTURE OF THE CULTURE YOU LOVE --->
THE MESSAGE → If you truly love Hip Hop please vote for your all-time favorite song and donate a dollar to UHHM. Hip Hop’s future is your future.
POSITION
All actionable sequences lead to the 3 defined positions listed; Let the fans take control of the campaign by voting and sharing their pick; Create healthy competition; Ask the audience to create video content and other artwork that will help extend the campaign.Â
1. VOTE & DONATE $1
2. SHARE ---> HELP SPREAD THE WORD
3. DO BOTH
SIGNAL THE PEOPLE
DEFINE THE FEELING ---> IF YOU EVER --->
Dropped dropped 16…
Have a favorite 16…
Been inspired by 16…
Was impressed by 16…
Give it up for Queens.
$1 WILL DO.
THANK YOU FOR YOUR SUPPORT. Â
HERE IS TO THE NEXT 50 YEARS.
DROP YOUR HOTTEST BARS… LET THE WORLD KNOW WHY YOU LOVE HIP FOR A CHANCE TO BE FEATURED ON UHHM WEBSITE AND SOCIAL PROFILES
THE OFFER ---> THEY CAN'T REFUSE
DEAR, NIKE ADIDAS AND THE LIST GOES ON... YOU HAVE BENEFITTED FROM HIP FOR A LITTLE LESS THAN HALF A CENTURY. WE NEED YOUR HELP TO ENSURE THE CULTURE LIVES ON FOREVER. GIVE $1 TO HIP HOP AND SPREAD THE WORLD TODAY... HIP HOP WILL LIVE FOREVER AND YOUR CUSTOMER BASE WILL APPRECIATE YOUR SUPPORT.
A CELEBRITY ELEMENT MAY BE REQUIRED... BUT WE WILL NOT DEPENDED ON THEIR SUPPORT FROM THE START. ASK HIP HOP'S MOST NOTABLE PERSONALITIES (EXECUTIVE, BROADCAST, ARTISTS, ET AL) TO SHARE WHEN AND HOW THEY CAN. DON'T ASK TWICE. ONCE WILL BE ENOUGH. THOSE WHO SHARE WILL FAN THE FLAMES TO GET OTHERS INVOLVED. ULTIMATELY THE FANS WILL CARRY THIS CAMPAIGN. THE ASK IS SIMPLE ENOUGH AND DOES NOT REQUIRE ANY HEAVY LIFTING TO CREATE A COMPOUND EFFECT.
THE CATALOG
POSITION 1 → Start with a core group of songs that can be voted on; Easier to manage but may alienate a large part of the community
POSITION 2 → Open entry; Allow voting public to enter ANY song of choice; Provides a chance for every MC to be included in history (local and regional skin in the game). Of course some will vote themselves in… This is the culture.
THE RESULTS
Display core results online (primary UHHM website or subdomain) through weekly or monthly visual reports. Results can also be distributed through a newsletter and posted on popular social media platforms to maintain baseline visibility.
THE GOAL ---> $111,000 WORLDWIDE
F$#K IT. I WANT A BILLION…
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THIS ROADMAP WILL GET ALLOW US BUILD THE INITIAL GRAPHIC AND OTHER COMMUNICATIONS THAT NEED TO BE DEPLOYED. ALLOW THE CAMPAIGN TO BE ADAPTABLE ANDÂ MATURE ALONG SIDE OF OTHER EFFORTS AND CAMPAIGNS TO BRING ATTENTION TO UHHM.
Hope I spelled everything correctly.
ALL LOVE.Â
NOT SELF MADE → THANK YOU
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